Virtue Smooth Bundle*

Soothe and silken coarse strands with this frizz-diffusing, humidity-blocking duo that seals in moisture and shine. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, these products act as powerful in-shower daily smoothing treatments for hair. They re-pave rough cuticles and reduce friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleansing.

Included in the duo: Smooth Shampoo (8 oz), Smooth Conditioner (6.7 oz)

97%of women said their hair looked smoother

97%said hair looked healthier

80%felt their hair looked smoother and more hydrated