Virtue Recovery Shampoo

Virtue Labs Recovery Shampoo works to repair damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave all hair types, moisturized, soft, and supple. Formulated with our first-of-its-kind Alpha Keratin 60ku®, this shampoo behaves like a high-powered treatment product that deposits pure, human keratin protein directly into the hair. It fills in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment. Color-safe, paraben-free, gluten-free. Vegan.

* Results reported by consumer perception study of 42 women who used Virtue Recovery shampoo and conditioner for 2 weeks (10 uses).

97% said hair felt immediately softer

97% felt hair was less damaged

91% felt hair was more manageable