Virtue Recovery Damage Reverse Hair Serum

Meet the leave-in treatment that instantly repairs and forever protects. Named as one of TIME’s Best Inventions of 2024, this new product revolutionizes hair repair by not only instantly repairing existing damage, but fighting future damage. Packed with the highest percentage of our hair-identical protein, Alpha Keratin 60ku^®, this wonder-working miracle serum instantly repairs the severed bonds that give hair its strength, naturally restores damaged peptides to give hair elasticity, and refills each strand with keratin to smooth, soften, and protect from future harm.

*In an independent clinical study, with continued use, Virtue Damage Reverse™ Serum has shown consistent improvement in strand resilience to guard against future damage:

98% of split ends repaired instantly (after just one use).

Provides cuticle-to-cortex hair repair.

Hair is instantly more resistant to breakage.

Fights future damage.